The future of branding is human-centric
The values at the core of my work are opportunity, community and responsibility. So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat. As it sometimes happens with such events, you walk away with one very clear and resonant takeout. In this instance, it was […]
Embracing change beyond the normal
Embracing change beyond the normal In my opinion, we are actually more alike than we are different. At the end of the day, whatever we do, wherever we go, we’re all in this together. So, I like to reflect on the things that can make our shared experiences a little more ideal. [wp_post_featured_image_shortcoder_php_output] Author: [wp_post_author_link_shortcode_php_output] […]
Reclaim the ‘person’ in personal branding
Reclaim the ‘person’ in personal branding In my opinion, we are actually more alike than we are different. At the end of the day, whatever we do, wherever we go, we’re all in this together. So, I like to reflect on the things that can make our shared experiences a little more ideal. [wp_post_featured_image_shortcoder_php_output] Author: […]
They say it’s nothing personal, just business … Not so with branding
Your work, no matter what you do or offer, is about people. Whether you have a new service design, a fresh concept, a revolutionary idea, or an innovative product that you believe can do wonders, you do it for people. And that means you need people. It doesn’t really matter whether the brand is you, […]
Customer support for ethi-cool brands demands ethical branding
I’m interested in understanding where brands go wrong when good intentions ultimately send them down a hellish slippery slope. You know what I’m talking about right? That campaign where the creative team is absolutely convinced that they nailed it, only to have the audience backlash roll in like a tidal wave. It always begs the […]
Citizenship and the nation brand
Daydream. I fell asleep on my laptop and in some parallel universe, the world was Elysium (the science fiction Matt Damon movie). The difference in the daydream though is that the global wealth divide was the inverse of our actual reality. In this daydream, much of the world was relatively wealthy and a small minority […]