Working at the intersection of creativity, culture, and change

The Brand IDEAL

The best brands are human-centered, sustainably-minded, and systems-aligned.

Creative IDEAL

Map out the brand anatomy of who you are, what you do, and why it matters. 

  • Identity – blueprint and purpose
  • Design – visual look and feel
  • Expression – verbal tone and voice
  • Audience – content and channels
  • Launch – action goals and plans

Change IDEAL

Evaluate and translate the ways and means you serve people and planet.

  • Impact – projects and programmes
  • Data – research and reports
  • Editorial – language and narrative
  • Analysis – investment and value
  • Layout – document and info design

Culture IDEAL

Set the stage to break down barriers, fuel innovation and support growth.

  • Inclusion – fostering belonging
  • Diversity – representation matters
  • Equality – fairness and justice
  • Accessibility– enabling action
  • Leadership – exemplary and ethical
Work with Me

Take creative action to grow visibility, amplify impact, and catalyse innovation.

Imagine what we can do together...

Connect big ideas with people, organisations, and movements that have big ideals. 

Distill those ideas through a blend of brand, impact, and innovation.  

Collaborate across disciplines on strategy, brand, and culture. 

Let's Get Started

Design, develop, and grow your social purpose brand

Some of the ways I support changemakers and game changers.

Canvas Co-creation

You want to blend brand, impact, and
innovation but you need to map out
business opportunity, brand community, and social responsibility.

  • Business Model Canvas
  • Brand Thinking Canvas
  • Community Canvas

I facilitate workshops with agile tools to help you make sense of those big questions and abstract thoughts. You will have a critical thinker to help you consolidate the big picture with easy to use strategic tools.

Brand You Start

For changemakers who want to develop their social purpose brand.

  • 7 sessions (hybrid or online)*
  • Brand Thinking Canvas Workshop
  • Brand Book
    • Strategy – goals & action plan
    • Story – content, community & channels
    • Style – creative brief for graphic and web design

At the end of the project, you will have a launch-ready brand blueprint for the change you want to be.

Clarity Call

Your brand is your brainchild, but even the mastermind can do with a second thinking cap every now and then to delve into:

  • Strategy
  • Design
  • Growth
You will have a brand distiller to help you connect the dots to position your brand and formulate ideas to propel your purpose.
Request a Proposal