The future of branding is human-centric
The values at the core of my work are opportunity, community and responsibility. So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat. As it sometimes happens with such events, you walk away with one very clear and resonant takeout. In this instance, it was […]
Imposter syndrome and your personal brand
Earlier this year I joined a group of fellow brand and communications professionals to do for myself what I typically enjoy doing with others … branding. In simpler terms, branding is a set of ideas that can direct or influence what people think and feel about you. You would think that this would come easy, […]
Put on your brand thinking cap
Be part of a full day session with practical brand building tools for individuals and entrepreneurs. Brand building can be a challenge. Balancing the right mix of communication tools and processes can leave you feeling like a juggler. But you don’t have to drop the ball. As a brand distiller, I know that designing, developing, […]
#IamRemarkable with Friends and Siblings
#IamRemarkable with Friends and Siblings Celebrating the things that make us remarkable in our close circles, families, and communities. Date: 25/06/2022 Time: 17h00 – 19h00 I usually enjoy connecting with my close friends and families, people who’ve walked part of this journey with me and have spoken into and impacted my life. This was an […]
#IamRemarkable with Enterprising Women
#IamRemarkable with Enterprising Women Celebrating the 2021 global #IamRemarkable Week in collaboration with the North-West University. Date: 15/09/2021 Time: 15h00 – 17h00 The Enterprising Women Programme, initiated in 2013, is a six-month programme geared to provide business support services to women who wish to establish a business. Participants are taken through an in-depth program to […]
They say it’s nothing personal, just business … Not so with branding
Your work, no matter what you do or offer, is about people. Whether you have a new service design, a fresh concept, a revolutionary idea, or an innovative product that you believe can do wonders, you do it for people. And that means you need people. It doesn’t really matter whether the brand is you, […]
Customer support for ethi-cool brands demands ethical branding
I’m interested in understanding where brands go wrong when good intentions ultimately send them down a hellish slippery slope. You know what I’m talking about right? That campaign where the creative team is absolutely convinced that they nailed it, only to have the audience backlash roll in like a tidal wave. It always begs the […]
Citizenship and the nation brand
Daydream. I fell asleep on my laptop and in some parallel universe, the world was Elysium (the science fiction Matt Damon movie). The difference in the daydream though is that the global wealth divide was the inverse of our actual reality. In this daydream, much of the world was relatively wealthy and a small minority […]